Aug
12
5 Tips to increase Email Subscribers
Posted in: Web
With the launch of our Email Marketing section this week we thought a blog post on how to grow your email marketing list organically would be a nice addition to our blog.
If you have not got an email marketing list, then why not? Email Marketing is a great way to speak to all of your customers or potential clients at once. It can be used to give vital information, to provide news on your business or to advertise new services your business may offer and to increase interaction with your brand in general.
Below are 5 simple ways to increase the amount of subscribers to your email newsletter:
1) Make it easy for users to sign up
This sounds simple but is where a lot of companies fail, people should not have to send an email to join your list or do anything taxing, they should be able to sign up easily, preferably with a simple form which does not ask them too many questions. If you are failing here then you will always find it a struggle to grow your list as users are unlikely to want to spend lots of time in signing up to your updates.
2) Sign-up links on your homepage
When using email maketing customers should be able to land on your homepage and there should be a link here for users to be able to sign up to your newsletter, there is no point in hiding the sign up process away from users who would like to receive updates from you by hiding it within the site.
3) Use Social Media
If you currently use any social media to engage with people then these people already have an interest in your brand. So make them aware of your intention of sending out email newsletters and invite them to sign up. Once they are signed up their actions are much more trackable than they are when using Social Media so you can really see how interested they are in what you do!
4) Advertise your Email
This can be done in several ways such as placing links in all of your companies email signatures, most companies send a huge amount of emails everyday and this is a simple way of making people aware that they can sign up to your newsletter. You should also make people aware with anything you do in the physical world also so the use of QR Codes which take users to a mobile optimised sign up page can be a great way to drive traffic and get new subscribers.
5) Benefits?
What are the benefits of signing up to your newsletter? Do you provide me of anything which is worthwhile, do you do competitions or do you just give me a barrage of sales related items? Make users aware of the benefits of signing up to your newsletter and what sort of content they can expect to receive from you, there is no point in getting subscribers who then unsubscribe just as quickly when you send them information that is of no interest to them.
If you follow the above basic rules you should see that your Email Marketing subscribers increase! Please feel free to comment below and if you would like to know more about Email Marketing Zone1Media will be happy to help, please Get In Touch
If you would like to sign up to receive our email newsletter ZonE-news then you can sign up here (See what we did there!)
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